Portfolio · 2026

Tom Proctor

Senior Content Strategist · AI Workflow Designer · Web Production & Archive Systems

I turn generative AI into dependable production work, backed by over two decades of content craft.

I build public-interest archives and the interfaces that make them worth visiting. Right now that means a relational database of 450+ recording events at the Record Plant Sausalito, three working radios that stream free from the Internet Archive, and the research pipeline behind all of it. I run an independent practice — every engagement is principal-led.

The ArchiveRecord Plant Radio


I build AI workflows, content systems, and structured archives that hold up in production. The throughline across everything is craft: clear structure, verifiable output, and quality that survives contact with the real world.


Selected Work

Selected work

2200 Studios — Record Plant History & Archive

Current · Live

Building a historic site and archive from scratch for the legendary Record Plant studio in Sausalito. The role spans journalistic research and writing, photography, web design, data governance, and quality, all in one. It also includes Record Plant Radio, the streaming player built on the archive. Built mostly on Notion, Claude, and Airtable.

Relational database and research

Public site, journal articles, and streaming radio

The public archive site brings together provenance-verified recordings, original research, journal articles, and photography. Record Plant Radio presents the archive through streaming radio players; the site structure, layouts, articles, original photography, and publishing workflow are part of the same project.

The 2200 Studios archive is a relational Airtable database documenting every verifiable recording event at a single building — 2200 Bridgeway, Sausalito, home of Record Plant Sausalito (1972–1986) and The Plant Studios (1986–2008). Fourteen tables, nine of them core, describe hundreds of recording events: studio sessions, live radio broadcasts, albums, artists, tracks, sources, people, and rights — published to a public archive at 2200studios.us.

The technical manual documents how the archive was built and how it stays trustworthy: the schema's growth from a flat list into a nine-table relational model, a tiered evidence system that qualifies every claim before it becomes a record, dated census passes, conflict-holding instead of conflict-hiding, and the write governance — approval gates, live-read rules, no bulk sweeps — that keeps LLM-assisted work from corrupting the data.

The archive project demonstrates the consulting-relevant craft: relational data architecture, evidence governance, information architecture, and building systems where AI handles retrieval and drafting while humans authorize every state change. The supporting manual is written for technical peers — database, archive, and IA practitioners — it is honest about what is verified, what is approximate, and what is still open.

  • Fourteen-table Airtable base (nine core), 48-field Recordings hub, field-ID-keyed writes with reciprocal link fields.
  • Tiered source ranking and seven-value verification status; disproven records retained as archive material, never deleted.
  • Approval-gated pipeline — preview, approve, write, read-back — with certification-gated skills and a standing no-bulk-write rule.
  • Single-record session state shared across tools, so Claude and ChatGPT sessions read the same project memory.

Content Design & Quality — PayPal & Symantec

For nearly two decades, I led content strategy and technical documentation across enterprise and consumer products — PayPal, Symantec, ESRI, Autodesk, and Connectix. The work spanned regulatory content for global compliance teams, real-time transaction UX for Xoom, enterprise security documentation, and task-based technical writing for design software. The throughline: structured, verifiable content that held up at scale and survived contact with real users, real support queues, and real audits.

Tom Proctor PayPal and Symantec portfolio deck, slide 1 of 18

Slide 1 of 18


Projects

What I'm building


Methodology

The Box Framework

The thinking behind the players

Build Method v3.0

The Box Framework is the guiding concept behind every radio on this page. It is the methodology and thinking that produced Record Plant Radio, the KFOG player, and the radios to come — a way of building audio radios from the Internet Archive that treats the player as one repeatable system, not a string of one-off projects.

The point of view is the same one behind my Brand-Grade AI work: the human sets the constraints up front — the brief, the rights approach, the voice — and the machine produces inside them. Quality is governed, not hoped for. The Box Framework applies that discipline to audio; the whitepaper applies it to enterprise content.

The model

A radio is three separate pieces: the engine, the catalog, and the skin. The KFOG radio proved the engine carries over unchanged. Only the data, the filter buttons, the dial readout, the details panel, and the copy changed.

The Radio Brief

The Radio Brief is the only thing you write to start a new radio. It takes about ten minutes. It covers:

  • The name and web address.
  • The archive searches, and what to include and leave out.
  • What one selection is — a broadcast, an episode, or a game.
  • Up to four filter buttons.
  • The dial readout.
  • The skin.
  • The rights approach.
  • What's out of scope.

The eight-step pipeline

Sweep, shape, describe, determine rights, load, clone, skin, verify.

New in v3.0

Part L, the Radio Kit — the fast path for building any audio radio from the Internet Archive.


Experience

Experience

AI Archive Systems & Web Production Lead

2200studios.us / Record Plant History Project · Sep 2025–Present

  • Built and produced 2200studios.us end to end: site structure, layouts, articles, original photography, and publishing workflow.
  • Designed a nine-table relational Airtable archive of 450+ recording events and a Claude-over-MCP reconciliation workflow across nine public archives.
  • Built a dated, audit-logged provenance system with a three-tier confidence model, verifying recording events against independent or primary sources (87% verified).

Framework Architect

Proc.us Integrations · 2023–Present

  • Developed independent AI workflow systems, prompt frameworks, and content-operations models for real production problems.
  • Built reusable systems turning messy source material into structured outputs, and evaluated LLM output quality across writing, schema, and workflow tasks.

Senior Content Designer

PayPal · Oct 2016–May 2024

  • Led content strategy and execution for Regulatory Change Management (RCM), ensuring compliance with globally diverse legal teams while keeping the user experience seamless.
  • Prototyped a real-time transaction tracking framework for Xoom, significantly reducing customer support inquiries and improving transparency.
  • Delivered content for a comprehensive PayPal Credit site redesign, improving usability and engagement while lowering support call volume.
  • Earned two $3K Spot Awards from senior leadership for high-impact, deadline-driven work.

Principal Information Developer

Symantec · 2010–2017

  • Led technical content for enterprise security products across help systems and release materials, building structured systems that improved consistency and reuse.

Senior Technical Writer

Autodesk · 2007–2009

  • Created task-based documentation for design and engineering software, partnering with product and engineering to document workflows accurately.

Skills

What I work with

AI & Data
AI workflow design · prompt systems · Claude · ChatGPT · MCP workflows · LLM evaluation · Airtable · Notion · structured data · archive reconciliation.
Content & Strategy
Content strategy · editorial production · UX writing · technical documentation · historical research · information architecture · SEO.
Production & Governance
Web production · website remediation · accessibility · data governance · stakeholder documentation · content quality.

Education

Education

B.S., Environmental Conservation — University of Colorado Boulder. Certificate, Technical Communication — UC Berkeley Extension.


Contact

Work with me

Available for consulting engagements: AI workflow design, content systems, and archive & data projects.