Portfolio · 2026

Tom Proctor

Senior Content Strategist · AI Workflow Designer · Web Production & Archive Systems

I turn generative AI into dependable production work, backed by two decades of content craft.

Work is play. I build AI workflows, content systems, and structured archives that hold up in production. The throughline across everything is craft: clear structure, verifiable output, and quality that survives contact with the real world.

Selected Work

Two case studies

2200 Studios — Record Plant History & Archive

Current · Live

Building a historic site and archive from scratch for the legendary Record Plant studio in Sausalito. The role spans journalistic research and writing, photography, web design, data governance, and quality, all in one. Built mostly on Notion, Claude, and Airtable.

Nine-table relational Airtable archive of 449 historic recordings — broadcasts, sessions, and albums — spanning artists, tracks, sources, people, and rights.
Claude-over-MCP pipeline reconciling entries against nine public archives, with logged provenance and audit-tracked cleanup runs.
410 recordings verified to source or primary documents (91%), with 30 conflicts isolated for expert review.
Defined a reusable model for AI-assisted archival reconciliation.

Visit 2200studios.us

Content Design & Quality — PayPal & Symantec

A synopsis of my work at PayPal, Symantec, ESIR, Autodesk, Connectix...did I miss any?

Slide 1 of 18

Download deck (PPTX)

Select Articles

Longform & research

Root Beer Candy: A History, Science, and Kitchen Guide
Research report · 2026
From safrole-era sarsaparilla to the modern candy aisle — a single-page report with an interactive flavor wheel, four tested recipes, and 25 sourced references.

Experience

Reverse-chronological

AI Archive Systems & Web Production Lead

2200studios.us / Record Plant History Project · 2026–Present

Built and produced 2200studios.us end to end: site structure, layouts, articles, original photography, and publishing workflow.
Designed a nine-table relational Airtable archive of 449 recordings and a Claude-over-MCP reconciliation workflow across nine public archives.
Built a dated, audit-logged provenance system with a three-tier confidence model, verifying 410 recordings (91%) and isolating 30 conflicts for review.

AI Workflow Designer / Content Systems Consultant

Proc.us Integrations · 2023–2026

Developed independent AI workflow systems, prompt frameworks, and content-operations models for real production problems.
Built reusable systems turning messy source material into structured outputs, and evaluated LLM output quality across writing, schema, and workflow tasks.

Senior Content Designer

PayPal · 2017–2024

Led content strategy and execution for Regulatory Change Management (RCM), ensuring compliance with globally diverse legal teams while keeping the user experience seamless.
Prototyped a real-time transaction tracking framework for Xoom, significantly reducing customer support inquiries and improving transparency.
Delivered content for a comprehensive PayPal Credit site redesign, improving usability and engagement while lowering support call volume.
Earned two $3K Spot Awards from senior leadership for high-impact, deadline-driven work.

Principal Information Developer

Symantec · 2010–2017

Led technical content for enterprise security products across help systems and release materials, building structured systems that improved consistency and reuse.

Senior Technical Writer

Autodesk · 2007–2009

Created task-based documentation for design and engineering software, partnering with product and engineering to document workflows accurately.

Download resume (PDF)

Skills

What I work with

AI & Data: AI workflow design · prompt systems · Claude · ChatGPT · MCP workflows · LLM evaluation · Airtable · Notion · structured data · archive reconciliation.
Content & Strategy: Content strategy · editorial production · UX writing · technical documentation · historical research · information architecture · SEO.
Production & Governance: Web production · website remediation · accessibility · data governance · stakeholder documentation · content quality.

Education

Schools

B.S., Environmental Conservation — University of Colorado Boulder. Certificate, Technical Communication — UC Berkeley Extension.

Contact

Available now

Available for AI workflow design, content systems, and archival data projects.

Email tom@proc.us

Web proc.us